Hello! I'm Aaron
Visionary and profit-driven professional with extensive experience mentoring product managers, propelling product enhancements, corporate growth plans, and successful marketing initiatives. Instrumental in leading cross functional teams in the creating, designing, building, and testing new products and features while overseeing the planning, strategy, and execution of product initiatives.
EXPERIENCE
2022-Present
Consultant
Self-Employed
Advised companies in the US, Europe, and Asia as well as private equity groups on various projects including Product Management organization’s structure and operations, CAD/CAM Industry research and insights, and Additive Manufacturing insights and reporting.
2020-2022
Desktop Metal
Vice President of Sales Enablement
Provided indirect channel partners with essential workplace tools, resources, and knowledge by creating onboarding programs against prioritization of need. Empowered and influenced indirect channel personnel regarding applications identification, solutions assessment, ROI performance, cost analyses, and customer parts benchmarks creation by delivering frequent training sessions. Provided coaching, training and mentorship for the team, building capabilities in each member.
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Built, assembled, and led a team of 15 worldwide Application Engineers in supporting channel management operations and resolving customer issues related to manufacturing technologies, hardware, software, and material, which resulted in reducing sales friction by 50%
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Established online traning and certification programs for the go-to-market channels and enabled sales channel recruitment by over 25% n the first year
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Recognized for increasing sales bookings by +400% and scaling reseller onboarding to add +25% partners
2018-2020
Senior Director, Product Management
Dassault Systemes SolidWorks Corp
Dassault Systèmes SolidWorks Corp. 2019 to 2020
Senior Director, Product Management
Reporting to the CEO, I enabled company to address the classic innovator dilemma by shaping, defining, and implementing strategies and roadmaps for a portfolio of 100+ products and new SAAS-based product introduction. Drafted and created comprehensive progress reports and presented to the VP of R&D for informed decision-making. Delivered operational direction to a team of product managers in migrating the company from desktop software to SAAS software.
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Defined and managed SAAS based product portfolio of over 50 products
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Engaged in implementing communication and evangelism of the product portfolio to 20K+ partners and users at industry events with achieving clear outcomes of customer awareness, usage and adoption
2014-2017
Vice President of Product Management
Ipswitch, Inc.
Orchestrated all facets of product/go-to-market strategies, roadmaps, and business transformation across three major product lines. Encouraged executives of sales, marketing, finance, support, and product departments to complete delegated tasks in alignment with a set go-to-market strategy.
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Drove double-digit new license revenue and business value in all product lines by revamping product/pricing procedures and new releases in accordance with data-driven customer needs and demands
2012-2014
Vice President of Product Management
Dassault Systemes SolidWorks Corp
Provided tactical leadership to team members in defining all product lines, including CAD, FEA, PDM, and SAAS. Met and exceeded profitability targets as well as prioritized customer needs by backing company transformational journey to a SAAS product company while timely reporting updates to the CEO.
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Championed +60% of CAD sales and an increase of +25% in ASP by articulating new product offerings, including SolidWorks Office Professional and SolidWorks Office Premium
2007-2012
GM, Vice President of DraftSight Business Unit
Dassault Systemes SolidWorks Corp
Enabled sales channels across the globe by facilitating direct and indirect selling to customers ranging from the Fortune 500 to the smallest of machine shops. Utilized strong business development skills to establish a multi-million-dollar revenue-generating ecommerce business within 1.5 years.
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Governed the successful creation, development, and launch of new products for 2D design professionals and expanded user base to 3M+ users and $30M in sales with freemium and SAAS based models
EDUCATION
Bachelor of Science in Mechanical Engineering
University of Massachusetts - Lowell
Minor in Mathematics: Computer Option
SKILLS
Executive Management
Product Positioning
Market Research and Analysis
Product Strategy
Excellent Communication Skills including Public Speaking
Product Management Team Building and Mentoring
Strengths and Behaviors
Predictive Index
Strategist - A strategist is results-oriented, innovative, and analytical with a drive for change
CliftonStrengths
Connectedness
Learner
Belief
Arranger
Includer
Restorative
Strategic
Achiever
Responsibilty
Communication